THE COMPLICATED BLOG
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Conversations | Behind the Business
How to Make a Big Business Decision When Everything Feels Complicated
Big business decisions can leave you stuck in overthinking, self-doubt, and endless second-guessing. Here’s how to cut through the noise, reconnect with what matters, and make confident decisions even when everything feels complicated.
Why Your Small Business Website Is Invisible (And What To Do About It)
I looked at 7 small business websites recently — 6 client sites and my own. Not one of them was generating enquiries. Here's why, and what you can do about it today.
Do I Need a Business Consultant? Why I Created The Business Health check.
The hardest part of coaching is often admitting you might actually need it. The Complicated Coach’s new business health check, helps you figure out whether you’re coping, stuck, overwhelmed or ready for support.
Why “Complicated” People Are Often the Ones Ready to Change Their Lives
Many women spend years believing they are “too much” — too emotional, too complicated, too different. In this blog, Jodie from The Complicated Coach explores burnout, identity, ADHD, emotional resilience and why feeling complicated is often the beginning of building a more honest and authentic life.
Mental Health Awareness Week: Why It Matters and How Coaching Can Support Lasting Change
Mental Health Awareness Week highlights the importance of emotional wellbeing and open conversation. This blog explores how coaching supports mental health by building clarity, resilience, and practical tools for navigating life’s challenges.
Start With Yourself: Business Lessons from Emma Grede at Selfridges
A business coach reflection on Emma Grede’s Start With Yourself event at Selfridges London, exploring founder mindset, decision-making, work-life balance, and why sustainable business success begins with personal ownership and clarity.
5 Signs You Need A Business Consultant
Feeling busy but not actually moving forward in your business? This blog explores five clear signs you might need a business consultant—from constant second-guessing to hitting a growth ceiling—and what you can do to regain clarity, confidence, and direction.
Why clarity is the most underrated business skill
Most business owners don’t lack strategy, they lack clarity. Here’s why clarity is the most underrated business skill, and how to start building it.
Episode 5: One Year In — Passion, Frustration & the Acceptance Edit
One year in. Still complicated. Still here.
In this episode, Jodie and Rachel get properly honest about the gap between engagement and revenue, celebrate the launch of the Acceptance Edit — Complicated Co.'s first clothing collection — and dig into what the three tees actually mean. Parasocial. Unfiltered. That'll Do. Not gimmicks. Genuine states of mind.
If you've ever felt the pull between doing something real and making it pay — this one's for you.
I've Been Quiet. And Here's What's Actually Been Happening.
Jodie Horgan of The Complicated Coach returns after nearly a year away — here's what changed, who joined the team, and what's coming next including the Complicated Conversations podcast.
A Year On From Leaving My Corporate Role
One year ago, I left behind a 20-year career to build something of my own. It was one of the boldest and scariest moves I’ve ever made. The journey since has been full of unexpected lessons, surprising sources of support, and moments that challenged and stretched me. But I can say this with certainty, I’d do it all again in a heartbeat.
Proud to be featured in Rochelle Humes hosted “Ladies Who Launch”
After 20 years in corporate leadership, I took the leap into entrepreneurship—swapping boardrooms for bold new beginnings. Featured by Ladies Who Launch with Rochelle Humes, I’m sharing my journey of overcoming imposter syndrome, finding clarity, and building belief. If you’re thinking of launching your own business but fear the unknown, this one’s for you.
Imposter Syndrome?
Ever reached a new level and felt like you’d be found out any minute? That’s imposter syndrome, and most of us feel it at some point. Here’s what it is, why it shows up and how to stop it running the show
What Are the Differences Between Coaching and Counselling?
Not sure whether you need a coach or a counsellor? That uncertainty is often what keeps people stuck. Here’s the simple difference: coaching looks forward and focuses on action, counselling helps you heal and make sense of what’s happened.

