Commercial consultancy.

For founder-led businesses and established SMEs ready to make their next stage of growth more deliberate.

I work alongside you and your leadership team to understand what is holding the business back, agree the priorities and turn them into practical change.

Through a Growth Partnership, you gain an experienced commercial partner across STRUCTURE | BRAND | PEOPLE | GROWTH, with a clear remit and a regular rhythm for decisions and delivery.

Four areas. One stronger business.

STRUCTURE | BRAND | PEOPLE | GROWTH

Every business has different challenges. My approach brings these four areas together, helping you identify what needs attention and make commercially sound decisions.

Your Growth Partnership.

An ongoing commercial partnership for established businesses that need clearer direction, stronger commercial performance or experienced support to turn decisions into action.

Understand the business

We look at the commercial evidence, the pressures you face and the gap between where the business is and where you want it to be.

Agree what matters

We define the priorities, intended outcomes, owners and a practical plan across the four pillars.

Make progress and review

We use an agreed meeting rhythm to challenge decisions, support implementation and review what is changing.

A clear remit from the start.

We agree the scope, priorities, meeting rhythm, access and review point before work begins. Investment reflects the agreed remit. Additional delivery, including website, marketing or specialist execution, is scoped separately.

Need one focused decision?

Commercial Advisory offers a one-off session on a specific business issue. Bring the relevant information and leave with decisions, priorities and next actions.

Need leadership within the business?

A Fractional Commercial Director brings senior commercial leadership into your leadership rhythm, with an agreed remit and responsibilities.

Let’s discuss your business.

Discuss a Growth Partnership →

Start with a Business Health Check

Meet Jodie

See commercial work in practice


“Before working with Jodie, my website, emails and the way people found me online were all doing their own thing. I knew I needed to improve how the business worked online, but what I really needed was someone to look at the whole picture and join it up commercially.

Jodie looked at everything — the website, SEO, email marketing and the whole customer journey, from someone finding me for the first time through to them coming back and buying again. She helped me work out what needed changing, got things moving and then stayed alongside me to keep looking at what was working and what we needed to do next.

The results speak for themselves. Comparing August and September 2026 with the same period in 2025, net online sales increased 61%, orders increased 44% and returning customers increased 85%. In August alone, online sales more than doubled year-on-year, despite slightly fewer website sessions.

Across August and September, Klaviyo attributed 46% of reported store revenue to email marketing

Jodie is straight-talking, commercial and easy to work with. Most importantly, she treats my business like it matters.”