Fractional Commercial Director for founder-led businesses and established SMEs.
When your business needs experienced commercial leadership but a full-time appointment is not the right next step, I work alongside you and your team as a Fractional Commercial Director.
We agree the remit, responsibilities and level of involvement. I bring 25 years of commercial experience to the decisions, priorities and accountability that move the business forward.
Fractional Commercial Director.
Four areas. One stronger business.
STRUCTURE | BRAND | PEOPLE | GROWTH
Every business has different challenges. My approach brings these four areas together, helping you identify what needs attention and make commercially sound decisions.
Commercial leadership within your business.
This role sits within your leadership rhythm. Together, we connect the commercial plan to the decisions, responsibilities and performance measures that support delivery.
Direction and commercial planning
Clarify priorities, the offer and positioning, sales and growth opportunities, and the measures that show whether the plan is working.
Leadership decisions
Bring experienced commercial challenge to leadership meetings and support decisions about where to focus time, people and resources.
Accountability and delivery
Set clear responsibilities, review progress and help the leadership team address the obstacles that stop agreed changes happening.
A role designed around the business.
Before work starts, we agree the commercial remit, responsibilities, reporting arrangements, meeting rhythm and level of involvement. Any additional specialist execution is agreed separately.
The right arrangement depends on what your business needs. We establish that through a commercial conversation rather than a fixed package.
Would a Growth Partnership be a better fit?
If you need an experienced commercial partner alongside you, without a director-level role within the business, explore Consultancy and Growth Partnership.
Discuss the role your business needs.
Discuss a Fractional Director role →
“Legat Owen have been working with Jodie having known her background of working in both a regional growing business and then moving to London, heading up Marketing and Development of large corporate organisation.
We therefore knew she was well placed to deal with a business of our size and structure.
Jodie’s assisted us leading and steering workshops to discuss and develop strategies in relation to marketing . Jodie’s experience and knowledge had been invaluable in helping us to formulate a manageable and achievable plan to progress forward over the next 12 months. She is always friendly and approachable and has just the knack of pitching at the correct level for the audience.
We are looking forward to progressing further.”