It’s Complicated.
I help business owners and founders grow their revenue.
20 years in corporate leadership. A £3.2m exit. Now I work with founders, SMEs and charities who are ready to build what's next, with strategy, accountability, and no shortcuts.
“The very fact that you say we've got a year tells me you're going to be successful.
You've got your eyes on the prize, you've got your eyes on the right data and the right metrics.
What I would do is ignore anything that isn't pointing directly to the business.”
— Emma Grede, co-founder of Good American & founding partner of SKIMS in conversation with Jodie Horgan at Selfridges
Your Business Development Partner
Not a coach who listens and reflects. A partner who challenges, holds you accountable, and helps you make better commercial decisions, fortnightly or monthly. No minimum commitment. Practical support for the realities of running a business.
Ways to Work With Me
Whether you're starting something, scaling what you have, or stepping into a bigger version of yourself as a leader — there's a way in.
START
Clarity on where to begin and what to do first. For founders in the early stages who need a commercial plan, not just motivation.
SCALE
Strategy and structure for your next stage of growth. For business owners who are busy but not growing fast enough.
LEAD
Leadership, confidence, and showing up as the founder your business needs. For the people who are good at the work but struggling with the role.
FRACTIONAL DIRECTOR
Senior commercial leadership, one to two days per week. For SMEs and charities that need a director, not a coach.
Or you can book a free 20-minute introductory call with Jodie to find out if business coaching is right for you.
Listen to Complicated Conversations
Honest conversations about business, life, and building something of your own. New episodes every month.
All consultancy is available online. Jodie works with clients across the UK, Europe, and internationally — wherever you are, the work is the same
That includes British expats — if you’ve built a life abroad and need a coach who gets the UK business world, you’re in the right place.
“No matter the barriers along the way, whether personal, team, or strategic; Jodie has been ready with appropriate advice and to help refocus on what's important to me.”
- Alisia | Career Transition Coaching ClientJodie Horgan is a business coach and fractional growth director based in Warwickshire, UK. She has 20+ years of senior commercial leadership experience, including roles as Group Sales and Marketing Director at Morrison Insurance Solutions and The Clear Group.
She led commercial strategy through a £3.2m business exit. She works 1:1 with founders and small business owners through The Complicated Coach, and as a Fractional Growth and Transformation Director with SMEs and charities.