I'm Jodie. The Complicated Coach.
Making the complicated simple.
Step by step.
BIO…
I've spent over 20 years in leadership — building businesses, leading teams, navigating change and making decisions under pressure. I know what it looks like when things get complicated, because I've lived it.
My career started in financial services, where I worked my way through leadership roles before playing a key part in scaling a small, family-led business to £3m revenue and 45 people. That business was acquired by a group of nearly 1,000 employees and £75m turnover — and I went on to hold a Director role, reporting directly to the CEO.
I left that world to do something different. I trained as an accredited coach and mentor, and I founded what is now The Complicated Coach — a coaching-led consultancy for individuals and businesses navigating the complicated stuff.
I also founded Complicated Co. — a clothing brand built on the same philosophy. Real life is complicated. We might as well be honest about it.
What I believe
I believe most people already know what they need to do. They just need space to think clearly, someone to challenge them honestly, and a practical path forward.
I don't do corporate fluff, generic frameworks or motivational posters. I do straight-talking, grounded support — shaped around your real situation.
Qualifications
Trained, accredited and experienced:
•Association of Coaching — Affiliated Member
•ILM Level 7 in Executive Coaching and Mentoring (in progress)
•20+ years of senior leadership and commercial experience across financial services and business consultancy
•Extensive leadership and business development training
Meet Rachael…
Operational & Marketing Manager
Rach and I go back further than the businesses do. We worked together in the corporate world and somewhere
between the meetings and the Monday morning catch-ups, we became proper friends.
Now she's here. Officially part of The Complicated Coach and Complicated Co.,
Rach brings the operational sharpness, the warmth, and the ability to make things actually happen. She's the reason the wheels keep turning.
We also co-host Complicated Conversations— our podcast about business, life, and everything in between. If you've listened, you already know what she brings to the table.
“Throughout my previous role, I was deeply involved in mentoring and leadership development, completing several specialised leadership and coaching courses that shaped my approach to supporting others.
Currently, I am advancing my skills further by working towards the ILM Level 7 qualification, a prestigious and rigorous credential in executive coaching and leadership development.
This advanced certification equips me with cutting-edge strategies and insights, allowing me to deliver high-impact coaching that empowers my clients to tackle challenges and realise their potential.
My commitment to continuous learning ensures that I bring the highest level of expertise and dedication to our coaching partnership.”
Wear your complicated.
Premium casual wear for the real ones.
Real life is complicated. We might as well be honest about it.
Complicated Co. is a clothing brand built on the same philosophy as the coaching — resilience, self-leadership, and saying the quiet parts out loud.
Tees, sweatshirts and accessories for people who don't pretend.
I also share reflections and insight through the Blog, exploring leadership, confidence, growth and the realities of modern working life…
Get In Touch
Share a few details about what you're exploring or building. I'll come back to you within 48 hours with next steps.
Alternatively, schedule a 20-minute call for us to chat at a time that is convenient to you.