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Conversations | Behind the Business
What makes someone recommend your business?
A conversation about what people know you for, why they recommend you and the experience you might be overlooking in your own business.
The PAUSE Method: How to use AI without losing your head
You open AI to help with one thing. An hour later you have seventeen ideas, several new projects and less clarity than when you started. PAUSE is a simple five-step method to help you stay in control of your thinking, get what you came for and know when to close the laptop.
Going into business with a friend: what Empowr HR learned in their first year
Kris and Rachel left corporate to start Empowr HR together, and signed nine clients in their first month. On Complicated Conversations, they share what going into business with a friend is like: splitting roles, handling disagreements, and why your existing network matters more than cold sales.
The 90-Day Reset: How to Set Your Business Priorities (and Stick to Them)
Too many good ideas and not enough focus? Here's the 90-day reset I used on my own business: three simple questions that help you set clear commercial priorities, decide what does the heavy lifting, and stop doing what's only there out of habit.
Perimenopause and Running a Business: What Nobody Puts in the Business Plan
Nobody puts "perimenopausal" in their business plan. This World Menopause Day, Jodie Horgan talks honestly about running a business through perimenopause: the brain fog, the lost words, the days confidence doesn't show up, and six changes that have helped her keep going.
Brand — When the business is you
Lucy Nash left PR, turned her house into a business and launched Do The Thing. On Complicated Conversations she talks about being the brand — and the comment that forced her to explain it properly.
Ten Things You Won't Find on My Website
Credentials and case studies tell you what I do. They don’t tell you who you’d be sitting across from. So here are ten things you won’t find anywhere else on my site, from full fancy dress to a very slow London Marathon.
Shortlisted for Business Innovation — The Complicated Coach
I've been shortlisted for Best Business Innovation at the Stratford Herald Business Awards 2026. Judged by people who actually know Stratford. Here's why that matters more to me than the category itself.
What the first year on the high street actually costs.
A year ago Caroline Creba opened a bespoke jewellery showroom on Knowle High Street. The quiet Tuesdays, the £5k welder, the £25k months — the honest first year, on the podcast.
The Pivot I Didn't Want to Make (And What It Taught Me About Rebranding a Business)
Every founder hits a point where the evidence says one thing and the ego says another. Here's the pivot I avoided for a year, what it actually cost me, and what I'd tell you before you make the same mistake.
Why I’ve Joined the Maggie’s Coventry Fundraising Board
Jodie Horgan shares why she has joined the Maggie’s Coventry Fundraising Board and why bringing free cancer support to the West Midlands matters
Busy vs Building — there is a difference
Are you building your business or just staying busy? Jodie Horgan on the difference — and why it matters more than most founders want to admit.
What does a business consultant actually do? (And is it right for you?)
Business consultancy explained honestly, what it is, what it isn't, and how to know if it's the right move for you right now. By Jodie Horgan, The Complicated Coach.
What is a fractional director and do I need one?
Not sure what a fractional director actually does? Jodie Horgan explains in plain English and helps you work out whether it's the right move for your business.
Imposter Syndrome Entrepreneurs: How to Lead Effectively
Struggling with imposter syndrome? Discover leadership coaching for UK founders who are good at the work but finding the leadership role harder than expected.
Why your business is growing, but you feel stuck
If your business is growing but you feel trapped, you've hit the founder's transition. Jodie Horgan explains why scaling requires a completely different skill set.
Why ScoreApp Could Be the Smartest Marketing Tool Your Business Invests in This Year
If you're creating content but struggling to turn followers into customers, it might be time to rethink your marketing strategy. Discover why interactive quizzes and assessments are becoming one of the most effective ways to engage your audience and grow your business.
Blended Families Are Complicated. That's Why Community Matters
As a coach and member of a blended family, Jodie Horgan shares her personal experience of the challenges, growth and realities of step-parenting. Discover why Kate Ferdinand's Blended community is creating an important space for blended family support and how coaching helps people navigate life's most complicated relationships.
Perimenopause at Work: The Silent Productivity Killer for Female Founders.
Perimenopause doesn't just affect your health—it affects your business. Discover how brain fog, fatigue and burnout impact female founders, and how to adapt your business to thrive.
Why We Shifted Complicated Conversations: A Podcast Built Specifically for SME Business Owners
After taking a step back, we realised Complicated Conversations was trying to be too many things to too many people. Now, we've rebuilt it as a niche podcast dedicated to SME business owners who need honest, practical conversations about growth, leadership, hiring, mindset, burnout, and the realities of running a business.

