You don't need another strategy deck. You need accountability.
Most business owners know what they need to do. They just don't do it. Jodie Horgan on why accountability — not strategy — is what actually moves the needle.
Why your business is growing, but you feel stuck
If your business is growing but you feel trapped, you've hit the founder's transition. Jodie Horgan explains why scaling requires a completely different skill set.
Why ScoreApp Could Be the Smartest Marketing Tool Your Business Invests in This Year
If you're creating content but struggling to turn followers into customers, it might be time to rethink your marketing strategy. Discover why interactive quizzes and assessments are becoming one of the most effective ways to engage your audience and grow your business.
Blended Families Are Complicated. That's Why Community Matters
As a coach and member of a blended family, Jodie Horgan shares her personal experience of the challenges, growth and realities of step-parenting. Discover why Kate Ferdinand's Blended community is creating an important space for blended family support and how coaching helps people navigate life's most complicated relationships.
Perimenopause at Work: The Silent Productivity Killer for Female Founders.
Perimenopause doesn't just affect your health—it affects your business. Discover how brain fog, fatigue and burnout impact female founders, and how to adapt your business to thrive.
Career Change Coaching: What "Start" Actually Means and Why Most People Never Begin
Many people dream about changing careers, starting a business, or pursuing a new opportunity, but few ever take the first step. The reason isn't lack of ambition—it's lack of clarity. In this article, The Complicated Coach explores what "Start" really means, why overthinking keeps talented professionals stuck, and how career change coaching can help you turn ideas into action
Why We Shifted Complicated Conversations: A Podcast Built Specifically for SME Business Owners
After taking a step back, we realised Complicated Conversations was trying to be too many things to too many people. Now, we've rebuilt it as a niche podcast dedicated to SME business owners who need honest, practical conversations about growth, leadership, hiring, mindset, burnout, and the realities of running a business.
How to Make a Big Business Decision When Everything Feels Complicated
Big business decisions can leave you stuck in overthinking, self-doubt, and endless second-guessing. Here’s how to cut through the noise, reconnect with what matters, and make confident decisions even when everything feels complicated.
The Self Problem: Why Founders Lose Themselves in Their Business
Many founders build successful businesses while quietly losing themselves in the process. This article explores the psychology behind founder identity loss, burnout, emotional exhaustion, and why reconnecting with yourself is essential for sustainable business growth.
Why Your Small Business Website Is Invisible (And What To Do About It)
I looked at 7 small business websites recently — 6 client sites and my own. Not one of them was generating enquiries. Here's why, and what you can do about it today.
Do I Need Coaching? Why I Created The New 2-Minute Coaching Quiz
The hardest part of coaching is often admitting you might actually need it. The Complicated Coach’s new 2-minute coaching quiz helps you figure out whether you’re coping, stuck, overwhelmed or ready for support.
Why “Complicated” People Are Often the Ones Ready to Change Their Lives
Many women spend years believing they are “too much” — too emotional, too complicated, too different. In this blog, Jodie from The Complicated Coach explores burnout, identity, ADHD, emotional resilience and why feeling complicated is often the beginning of building a more honest and authentic life.
Mental Health Awareness Week: Why It Matters and How Coaching Can Support Lasting Change
Mental Health Awareness Week highlights the importance of emotional wellbeing and open conversation. This blog explores how coaching supports mental health by building clarity, resilience, and practical tools for navigating life’s challenges.
Start With Yourself: Business Lessons from Emma Grede at Selfridges
A business coach reflection on Emma Grede’s Start With Yourself event at Selfridges London, exploring founder mindset, decision-making, work-life balance, and why sustainable business success begins with personal ownership and clarity.
5 Signs You Need Coaching
Feeling busy but not actually moving forward in your business? This blog explores five clear signs you might need a business coach—from constant second-guessing to hitting a growth ceiling—and what you can do to regain clarity, confidence, and direction.
Why clarity is the most underrated business skill
Most business owners don’t lack strategy — they lack clarity. Here’s why clarity is the most underrated business skill, and how to start building it.
What is a Back Pocket Coach — and do you need one?
Not everyone needs a full coaching programme. Some people need something simpler — a trusted thinking partner they can reach when a decision lands, when the fog rolls in, or when they just need to think out loud with someone who knows their situation. That's what the Back Pocket is. One session a month, messaging in between, no agenda to prepare. Available online, wherever you are.
Episode 5: One Year In — Passion, Frustration & the Acceptance Edit
One year in. Still complicated. Still here.
In this episode, Jodie and Rachel get properly honest about the gap between engagement and revenue, celebrate the launch of the Acceptance Edit — Complicated Co.'s first clothing collection — and dig into what the three tees actually mean. Parasocial. Unfiltered. That'll Do. Not gimmicks. Genuine states of mind.
If you've ever felt the pull between doing something real and making it pay — this one's for you.
I've Been Quiet. And Here's What's Actually Been Happening.
Jodie Horgan of The Complicated Coach returns after nearly a year away — here's what changed, who joined the team, and what's coming next including the Complicated Conversations podcast.
A Year On From Leaving My Corporate Role
One year ago, I left behind a 20-year career to build something of my own. It was one of the boldest—and scariest—moves I’ve ever made. The journey since has been full of unexpected lessons, surprising sources of support, and moments that challenged and stretched me. But I can say this with certainty, I’d do it all again in a heartbeat.

