The Pivot I Didn't Want to Make (And What It Taught Me About Rebranding a Business)
Every founder hits a point where the evidence says one thing and the ego says another. Here's the pivot I avoided for a year, what it actually cost me, and what I'd tell you before you make the same mistake.
Why I’ve Joined the Maggie’s Coventry Fundraising Board
Jodie Horgan shares why she has joined the Maggie’s Coventry Fundraising Board and why bringing free cancer support to the West Midlands matters
Busy vs Building — there is a difference
Are you building your business or just staying busy? Jodie Horgan on the difference — and why it matters more than most founders want to admit.
What does a business coach actually do? (And is it right for you?)
Business coaching explained honestly, what it is, what it isn't, and how to know if it's the right move for you right now. By Jodie Horgan, The Complicated Coach.
What is a fractional director and do I need one?
Not sure what a fractional director actually does? Jodie Horgan explains in plain English and helps you work out whether it's the right move for your business.
Imposter Syndrome Entrepreneurs: How to Lead Effectively
Struggling with imposter syndrome? Discover leadership coaching for UK founders who are good at the work but finding the leadership role harder than expected.
You don't need another strategy deck. You need accountability.
Most business owners know what they need to do. They just don't do it. Jodie Horgan on why accountability — not strategy — is what actually moves the needle.
Why your business is growing, but you feel stuck
If your business is growing but you feel trapped, you've hit the founder's transition. Jodie Horgan explains why scaling requires a completely different skill set.
Why ScoreApp Could Be the Smartest Marketing Tool Your Business Invests in This Year
If you're creating content but struggling to turn followers into customers, it might be time to rethink your marketing strategy. Discover why interactive quizzes and assessments are becoming one of the most effective ways to engage your audience and grow your business.
Blended Families Are Complicated. That's Why Community Matters
As a coach and member of a blended family, Jodie Horgan shares her personal experience of the challenges, growth and realities of step-parenting. Discover why Kate Ferdinand's Blended community is creating an important space for blended family support and how coaching helps people navigate life's most complicated relationships.
Perimenopause at Work: The Silent Productivity Killer for Female Founders.
Perimenopause doesn't just affect your health—it affects your business. Discover how brain fog, fatigue and burnout impact female founders, and how to adapt your business to thrive.
Career Change Coaching: What "Start" Actually Means and Why Most People Never Begin
Many people dream about changing careers, starting a business, or pursuing a new opportunity, but few ever take the first step. The reason isn't lack of ambition—it's lack of clarity. In this article, The Complicated Coach explores what "Start" really means, why overthinking keeps talented professionals stuck, and how career change coaching can help you turn ideas into action
Why We Shifted Complicated Conversations: A Podcast Built Specifically for SME Business Owners
After taking a step back, we realised Complicated Conversations was trying to be too many things to too many people. Now, we've rebuilt it as a niche podcast dedicated to SME business owners who need honest, practical conversations about growth, leadership, hiring, mindset, burnout, and the realities of running a business.
How to Make a Big Business Decision When Everything Feels Complicated
Big business decisions can leave you stuck in overthinking, self-doubt, and endless second-guessing. Here’s how to cut through the noise, reconnect with what matters, and make confident decisions even when everything feels complicated.
The Self Problem: Why Founders Lose Themselves in Their Business
Many founders build successful businesses while quietly losing themselves in the process. This article explores the psychology behind founder identity loss, burnout, emotional exhaustion, and why reconnecting with yourself is essential for sustainable business growth.
Why Your Small Business Website Is Invisible (And What To Do About It)
I looked at 7 small business websites recently — 6 client sites and my own. Not one of them was generating enquiries. Here's why, and what you can do about it today.
Do I Need Coaching? Why I Created The New 2-Minute Coaching Quiz
The hardest part of coaching is often admitting you might actually need it. The Complicated Coach’s new 2-minute coaching quiz helps you figure out whether you’re coping, stuck, overwhelmed or ready for support.
Why “Complicated” People Are Often the Ones Ready to Change Their Lives
Many women spend years believing they are “too much” — too emotional, too complicated, too different. In this blog, Jodie from The Complicated Coach explores burnout, identity, ADHD, emotional resilience and why feeling complicated is often the beginning of building a more honest and authentic life.
Mental Health Awareness Week: Why It Matters and How Coaching Can Support Lasting Change
Mental Health Awareness Week highlights the importance of emotional wellbeing and open conversation. This blog explores how coaching supports mental health by building clarity, resilience, and practical tools for navigating life’s challenges.
Start With Yourself: Business Lessons from Emma Grede at Selfridges
A business coach reflection on Emma Grede’s Start With Yourself event at Selfridges London, exploring founder mindset, decision-making, work-life balance, and why sustainable business success begins with personal ownership and clarity.

