The Complicated Briefing.
One email.
Every Sunday evening.
One idea you can actually use.
For founders and leaders who are done winging it.
Each week I send one clear, practical idea, learning or inspiration drawn from real experience, not a textbook.
Sometimes it's about revenue. Sometimes leadership. Sometimes the thing nobody talks about: the moment you realise you've been running your business instead of building it.
What's to know.
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One idea, clearly explained Not a list of tips. One thing, gone into properly with real examples from someone who's actually doing it.
A takeaway you can use Monday morning Every email ends with something practical. A question to ask yourself, a system to try, a number to check. No catch.
The tools and resources I actually use AI tools, systems, platforms, the things that are genuinely changing how I run things. Shared because I've found them useful in practice, not because someone's paying me to recommend them.
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You're running a business, leading a team or making decisions about what comes next.
You're juggling the day-to-day while trying to find time to think about the bigger picture.
You want practical commercial thinking, not another list of things you apparently should be doing.
You appreciate an honest perspective from someone who's spent years making decisions, getting things right and occasionally getting them spectacularly wrong.
And you've got five minutes on a Sunday evening to start the week with a clearer head.
From Jodie…
I've spent over 25 years working in business, from senior commercial leadership roles to building and running my own businesses.
Today, through The Complicated Coach, I work alongside founders and established businesses on the commercial decisions that shape what happens next.
I also run Complicated Co., an independent organic cotton clothing brand, and host the Complicated Conversations podcast.
So I know that running a business rarely follows the neat version you see in a business plan.
The Complicated Briefing is a little of what I've learned along the way. One useful thought, observation or practical idea to take into the week ahead.
It's free. It's weekly. And I won't fill your inbox with things that aren't worth reading.
