Commercial work in practice.
Real business context. Clear priorities. Practical change.
The work starts with what your business needs: a clearer offer, better decisions, stronger ways of working or a more focused commercial plan.
Here is an example of the decisions and work behind that progress.
Rebecca Tracey
Independent natural aromatherapy and wellbeing brand | Strategic growth consultancy
The starting point
Rebecca Tracey is an independent business specialising in natural aromatherapy, fragrance and wellbeing products.
The business needed a stronger ecommerce platform and a more joined-up commercial approach across its website, SEO, email marketing and customer journey.
My work has focused on improving online performance, strengthening the customer experience and supporting the wider commercial decisions that come with running and growing an independent business.
The work
Website rebuild, SEO, Klaviyo/email marketing, customer journey and ongoing commercial marketing support.
Headline Results
+61% — Net online sales
+44% — Online orders
+85% — Returning customers
August–September 2026 vs same period 2025.
Supporting Proof
August 2026 net online sales increased 107% year-on-year despite website sessions being 3% lower.
Email proof
Across August and September 2026, Klaviyo attributed £2,755.65 in revenue to email marketing, representing 46% of total online store revenue reported in Klaviyo for that period.
Victoria Jane Premium Eyewear
Independent premium eyewear brand | Founder direction and commercial planning
The starting point
Victoria Jane Premium Eyewear is an independent eyewear business developing a distinctive product offering, including eco-conscious eyewear ranges.
Victoria had a clear vision and competing ideas, but needed to establish commercial priorities and decide where to focus first.
The work
We clarified immediate priorities, shaped the ideas into a practical direction and explored realistic trading expectations to support commercial decisions.
What changed
Victoria gained a clearer direction and practical next steps for developing the business.
Every business has its own context. We agree what progress should look like and how it will be reviewed.
What would progress look like for your business?
We start with your commercial context, agree the priorities and define the changes and measures that matter.
An ongoing Growth Partnership gives you an experienced commercial partner alongside you. A Fractional Commercial Director brings senior leadership into the business. One-off Commercial Advisory can support a specific decision.