Build your next stage of growth.
Commercial consultancy for founder-led businesses and established SMEs.
When growth makes running your business more complicated, I help you identify what's holding it back, decide what matters most and put the right changes into practice.
I'm Jodie Horgan. With over 25 years of commercial experience, I work alongside business owners across STRUCTURE | BRAND | PEOPLE | GROWTH, helping them build stronger, more profitable and better-organised businesses.
I work across sectors, with a particular interest in independent, natural, sustainable and purpose-led brands — helping ambitious founders grow without losing what makes their businesses special.
Not sure where to start, take the business health check→
Four areas. One stronger business.
Growth rarely sits in one part of the business. My approach connects the decisions that shape what happens next.
STRUCTURE
Clear priorities, responsibilities and ways of working that support the business you are building.
BRAND
A clear offer, position and customer experience that make your value easier to understand and choose.
PEOPLE
Leadership, roles and team capability so progress does not depend on the founder alone.
GROWTH
A practical commercial plan for customers, revenue and the measures that matter.
The right level of commercial support.
Consultancy and Growth Partnership
Experienced commercial support alongside you and your leadership team, helping you make better decisions, establish clear priorities and turn plans into progress.
We define the remit, meeting rhythm, access and review point together. Any additional delivery is agreed separately.
Explore Consultancy and Growth Partnership →
Fractional Commercial Director
Senior commercial leadership within your business: shaping the plan, supporting decisions and bringing accountability to delivery.
Commercial work in practice
For one specific issue or decision, a one-off Commercial Advisory session may be the right starting point.
For Victoria Jane Premium Eyewear, the work focused on clearer priorities, practical direction and the commercial decisions behind a developing business.
Start with what matters next.
Take the free Business Health Check for an initial view of where your business needs attention, or speak with me about your priorities.