Scale — growing with clarity, not chaos
For the founders who are already moving but need the business to grow without it breaking in the process.
Scale work is delivered online or in person, and Jodie works with businesses across the UK and internationally.
This is the work that happens after the idea is real — when the challenge shifts from "what do I build?" to "how do I build it sustainably?" Strategy, structure, and the honest conversations about what's working and what isn't.
Jodie was a shareholder in a £3m business that sold in 2019, and went on to lead sales and marketing at Director level in a national group. She knows what scale actually looks like and what it costs when you get it wrong.
This is for you if…
You’re running a small or medium business and growth feels messy or unclear
You’ve outgrown your original structure and need to reset
Decision making feels heavy or stuck at leadership level
You want clearer direction, not more noise
You’re ready to step back and think strategically about what’s nex
If you're ready to grow but not sure what's holding you back, working with a business coach can help you see the business more clearly and make better decisions faster.
Jodie works with small and medium business owners at the point where things are working but not yet working well enough, helping them scale without losing what made them good in the first place.
Not sure which is right for you? Take the quiz first…
What we focus on
Strategic clarity and direction
Leadership alignment and confidence
People, culture and decision making
Priorities, focus and realistic planning
Navigating change, growth or transition
FAQs
How it works
1
Scale work is tailored to each business and may include strategy days, leadership sessions, ongoing consultancy or focused planning support - any can be in person or online.
We work together in a way that suits your business, whether that’s a one off strategic reset or longer term support as you navigate growth or change.
My approach
2
I bring together over 20 years of leadership and commercial experience with accredited coaching and mentoring.
That means I don’t just ask good questions, I understand the realities of running a business, leading people and making decisions under pressure.
It’s strategic, human and grounded in real-world experience.
The G.O.B approach
3
Scale work is underpinned by the G.O.B framework — Goals, Opportunities and Beliefs — helping leadership teams align on direction, spot opportunities and challenge thinking that may be holding progress back.
What you will leave with
4
Clearer strategic direction
More confident decision making
Better alignment at leadership level
Focused priorities and next steps
A sense of control and momentum
Investment
5
Scale work is tailored to each business and may include strategy days, leadership sessions, ongoing consultancy or focused planning support.
Investment is discussed following an initial conversation.
Why I’m well placed to support this stage of growth…
Before founding The Complicated Coach, I spent over 20 years working within the financial services sector, supporting businesses through periods of growth, transition and change.
During that time, I played a key role in scaling a small, family-led business into a medium-sized organisation — growing it to £3m in revenue and a team of 45. That journey culminated in a successful acquisition by a larger group of nearly 1,000 employees and £75m turnover, where I went on to hold a Director role reporting directly to the CEO.
That experience gave me a deep, practical understanding of what business growth really looks like — not just the strategy, but the decisions, pressure points and people challenges that come with it.
Today, I bring that experience into my work with small and medium businesses navigating growth, reset or transition. I understand the realities of leading through change, balancing commercial decisions with people impact, and making strategic choices when there isn't a simple or obvious answer.
My role is to help you step back, think clearly and move forward with intention — using experience, not theory.
How this shows up in the work
When we work together, my focus is typically on:
Clarifying strategic direction and priorities
Supporting confident, informed decision-making at leadership level
Aligning goals, structure and people as the business evolves
Navigating change in a way that’s sustainable for both the business and the team
This work is grounded, collaborative and shaped around the realities of your business so not just generic models or off the shelf frameworks.
A partner, not a prescription
I don’t come in with a fixed agenda or pre set solution. I work alongside you as a strategic sounding board, helping you cut through complexity, challenge assumptions and move forward with clarity and confidence.
If you’re at a point where growth feels uncertain, heavy or fragmented, this is the stage of business I know well.
Looking for regular accountability and check-ins?
Business Buddy might be a better fit…
Get In Touch
Share a few details about what you're exploring or building. I'll come back to you within 48 hours with next steps.
Alternatively, schedule a 20-minute call for us to chat at a time that is convenient to you.